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Even though online purchases are growing strongly, 90% of sales are still in stores.
56% of merchants admit to still having difficulty allocating digital investment campaigns to in-store sales, and 44% regret not being able to connect store sales with the online accounts of their customers.
While brands today have tools at their disposal that allow them to track and analyze in detail the online customer journey, they know much less about how those same customers buy in their physical stores.
56% of merchants admit to still having difficulty allocating digital investment campaigns to in-store sales, and 44% regret not being able to connect store sales with the online accounts of their customers.
While brands today have tools at their disposal that allow them to track and analyze in detail the online customer journey, they know much less about how those same customers buy in their physical stores.